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According to a recent study, web users spend an average of just 54 seconds on a webpage across all industries, emphasizing the need for quick, impactful information dissemination.
This dwindling attention span, particularly among the youth, is shown also by the fact that almost every social media platform has incorporated TikTok-like short videos to keep their audience engaged, indicating the prevailing preference for rapid information consumption.
A time like this requires that the information is to be delivered succinctly in order to garner a higher reach and engagement. This is why the concept of one-page websites has gained tremendous popularity, specifically among small businesses, event websites, product landing pages, start-ups, and personal portfolios. For this reason, let us further explore their various purposes — what they are, how to create them, and why they are so effective.
A one-page website is exactly what it sounds like—a single webpage designed to convey essential information about a person, business, product, or service. It is a concise, visually appealing, and user-friendly format aimed at delivering content in a way that is easy to digest, clear to understand, and engaging to look at, for the sole purpose of successfully pitching your offer to your clients and consequently achieving higher sale conversion rates.
After reading the ‘What is a one-page website’ definition, you already have an understanding of some of the key features that one-pagers are distinguished with. Below we’ll delve a bit further into the main characteristics one-pager websites are renowned for:
Simplicity: One-pagers are characterized by their minimalistic design, avoiding the clutter commonly found on multi-page websites.
Scrollable: Information is presented in a continuous scroll, eliminating the need for navigating through multiple pages.
Visually appealing: They often incorporate striking visuals, engaging hero and scrolling animations, and a clean layout.
Focused content: The content is typically streamlined, keeping the most crucial information at the forefront.
Call to action: Sale conversion intended phrases and buttons are expressed clearly in a position that will “push” you to engage with them.
So, to sum it up in a few words, one-page websites are distinguished by their: 1. Clear and compelling headlines, 2. Brief introductions, 3. Concise sections, and 4. Effective call-to-action buttons. They are designed to guide the reader through a linear path of understanding.
Using one-pagers, also known by their other term ‘single-page websites’, comes with many perks and benefits. Their simplicity makes them suitable for a wide range of purposes, but their main usage is as a result of improved user engagement, quicker loading times, and higher conversion rates that their usage provides.
Consider these more detailed benefits:
Of course, as the saying goes, not everything is sunshine and rainbows, and one-page websites also have their disadvantages. Here are some of the main ones:
Depending on the purpose that you intend to use your one-page for, i.e. for a portfolio one-page website, SaaS one-page website, event one-page website, or other services, there are some small differences in what the one-page sections should include.
However, in general, this is what you need to have in mind to include when one asks ‘how to make a one-page website?’:
Headline: A catchy and informative headline to grab the reader's attention.
Introduction: A brief but compelling introduction that sets the tone for the content.
Sections: Dividing the content into well-structured sections with clear headings. Depending on the purpose of the site, a SaaS, for instance, would include sections such as “Solutions, Platform, Resources, etc, whereas a Portfolio would include sections like Artworks, My Story, Blog, etc.
Visuals: High-quality images, videos, or graphics should be added to enhance the visual appeal.
Key Information: The most important details and key messages that need to be conveyed.
Call-to-Action: Encouraging readers to take a specific action, such as signing up or making a purchase.
About and/or Contact Information: Providing a way for users to know who you are, and also get in touch or find more information.
This is, as I mentioned, a general ‘how to write a one-page’ guide. There will always be specific smaller differences in the case of event one-pagers, portfolios, business one-page startups, and other niches or projects that a one-page website could find its usage for.
When structuring a one-page, you should organize the content in a logical sequence, ensuring a smooth flow of information. Start with the most important details and gradually move towards supporting information.
One also should be careful to maintain a balance of visuals and text. Visual elements should complement the text, not overwhelm it. Their purpose is to enhance the content and make it more engaging.
When it comes to SEO for one-page websites, a few key practices can make a big difference. Start by optimizing your meta tags, headers, and content with relevant keywords to boost visibility. Ensure fast loading times and mobile responsiveness for improved user experience. Incorporate internal linking to enhance navigation and site structure, while also aiming to earn backlinks from reputable sources. Finally, regularly update and refresh your content to keep it relevant and valuable to both users and search engines.
If you are looking for a one-page website for your business, product, personal portfolio, or other service, there are two main roads to do that in the web design industry. The first approach, known also as the traditional way, involves hiring a developer to design your unique website from scratch by code. However, this process can be both time-consuming and expensive, a path many of us seek to avoid to both save time and prevent a strain on our wallets.
The second road choice is to select a website crafted using a no-code web development tool, such as Webflow, WordPress, or similar no-code web builder tools out there. This choice enables you to create your website more swiftly and cost-effectively, resulting in a sleek one-page layout design that's both responsive and SEO-optimized.
But what you can also do to further streamline the process, and save your time almost completely, is to buy a pre-made one-page template. This way, all you need to do is tailor your new template with your product or service information to your specific individual needs, and voila, after that, you are ready to go.
That's why we chose a no-code solution, specifically Webflow, as we believe it holds a unique advantage over other website builders. Webflow's customization options offer near-limitless design freedom, and when combined with fast hosting through Amazon Web Services and Fastly, it guarantees users a responsive and high-performance website experience.
Below we will present you some of the best one-page examples of Webflow website templates, with a modern and beautiful design that will captivate your audience and increase your conversion rates:
Manila is a Webflow Saas template that strikes a balance between aesthetics and functionality. With its pleasing color palette and subtle animations, Manila offers a visually appealing one page experience. Integrated CMS and e-commerce features ensure seamless navigation across devices. Designed for SEO optimization, Manila serves as a practical tool for SaaS companies, effectively engaging audiences and driving sales.
Shanghai is a single-product one-page template, meticulously crafted with your product as the focal point. Its elegant and minimalistic landing page design, complemented by engaging animations and interactions, elevates user experience while ensuring your product shines. This e-commerce integrated one-page template is your ideal choice for selling a single product, with all essential features included – from the shopping cart to product specs and payment gateways.
The Miami one page template offers a sophisticated design with bold fonts and captivating animations. Integrated with Webflow's CMS, it simplifies content management, while its clean code and SEO optimization boost visibility. With Miami, you can create a website that speaks volumes without saying a word.
Philadelphia is the go-to Webflow one page SaaS template for modern companies. With its clean fonts and eye-catching visuals, it grabs attention effortlessly. It's designed to look amazing on any device, and it loads super fast, so your visitors won't lose interest. Plus, the animations add a fun touch! You can make it your own by customizing colors, fonts, and content. Oh, and managing your blog is a breeze with the integrated CMS.
Naura stands as an attention-grabbing dark-mode one-page portfolio template. It's designed to elevate your work, making it timeless and visually captivating on screens of all sizes. This personal template offers full customization, including essential features like a blog, bio, and case studies. With its elegant animations and cross-device compatibility, this one-page Webflow portfolio template makes your projects stand out from the crowd.
Havana is a fantastic one-page SaaS template, perfect for businesses looking to establish a robust online presence with ease. It boasts a super-sleek design, ultra-smooth navigation, and a robust content management system (CMS) that even non-techies can easily handle. With its responsive design and modern, eye-catching style, it guarantees a professional and memorable user experience.
Lisbon is your go-to event one-page template that effortlessly combines aesthetics with utility. It features a polished design, with a dark-mode user interface, captivating gallery images, and user-friendly e-commerce elements, all designed to elevate your online presence. Everything you need for your event, from the guest sections to agendas, is included. Plus, with the built-in ecommerce feature, attendees can easily purchase their tickets for seamless entry."
Paris is a one-page personal portfolio template with a built-in Content Management System (CMS) for easy project and content management. It features elegant design elements like move-on-hover sliders and scrolling animations, making it an ideal choice for presenting creative work with professionalism. Utilizing Webflow's user-friendly drag-and-drop interface, you can effortlessly tailor colors, fonts, images, and layouts to align perfectly with your brand.
Black is an impressive dark-themed one-page web app template designed to highlight your app with contemporary aesthetics and captivating animations. Crafted using Webflow, it offers a clean layout, striking imagery, responsive design, and a distinctive dark mode style that leaves a lasting impact on visitors.
Prioritizing an excellent user experience, it ensures swift loading, seamless navigation, and an intuitive interface, making Black the ideal web app template for launching and maximizing the potential of your new app.
Monaco, a one-page SaaS Webflow template, is designed to leave a lasting impression on potential customers and boost conversions. With its striking appearance, customizable elements, and seamless animations and interactions, it ensures an engaging and memorable browsing experience. This fully responsive template adapts to various devices and screen sizes, providing a responsive design. It is the ideal choice for delivering premium solutions and making a strong impact on your audience.
In a fast-paced world where information needs to be both quick and engaging, one-page websites have emerged as a powerful tool. Their simplicity, visual appeal, and effectiveness in conveying information make them a valuable addition to the digital landscape.
As you consider your next project or website, think about the versatility and impact of one-page websites and explore more templates in our resourceful list in addition to the examples of one-pagers mentioned above. They may be the key to getting your message across effectively in the digital age.
After purchasing your website template it is important to be aware of the threats and risks that your site might be vulnerable to. We recently wrote an article about website security, so be sure to check it out, and follow our blog and socials for more guides, articles, and other posts to follow the latest trends in the world of tech and web design in particular.
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